|
Pay Per Click Advertising |
|
Pay-per-click advertising is an immediate way to be seen online by buying sponsored links on the search result pages of Google, Yahoo, and MSN. 
When a user types in keywords that you have selected your ad will appear on the right-hand side of the page under "sponsored links". You have a headline and two lines of text along with your Web site URL to grab the attention of the user. The user will then click on your ad and be taken to your Web site.
To determine where you show up on the page depends on who in the area is competing with you. Local businesses that offer the same product or service bid against each other on specific keywords through an auction-style bidding system. A combination of placing the highest bid and quality score (relevant ad text, keywords, click through rate, landing page relevancy and readability, page load time, etc) can help you achieve optimal placement on the search results page. We can work to help achieve the highest quality score by optimizing all these variables according to best practices.
|
