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Why do I need call tracking?
By utilizing call tracking, you can determine which keywords and ad source generate phone calls, and ultimately conversions, for your business. According to a 2006 comScore study, 63 percent of searchers complete their purchase offline after searching. Once you know which keywords are responsible for generating customers, you can make smarter decisions on how to allocate your advertising budget and improve your ROI.
Dependent upon your specific needs, call tracking can be as basic or advanced as your business (or budget) allows. Call tracking provides reliable, actionable data including caller name, phone number, address, and can even record the calls.
In short, by adding a snippet of JavaScript code to your website, a dynamic phone number is generated for each search term. By having a specific phone number, we are able to determine which keyword generated the phone call.
Found SM Local's Technical Team can work with your or your web team to implement or coordinate installation of required JavaScript code to your website. It's surprisingly easy to implement and use.
For more information, please Contact Us and learn how call tracking can improve your ROI.
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